Then, run a SWOT analysis for your most

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3. Run Competitive Analysis
“I want to blend in with my competitors,” said no sales rep, marketer, or entrepreneur ever.

Use competitive analysis to learn what your competitors are doing well and what are their blind spots—this way, you can build a marketing plan that brings you on your audience’s radar and helps you stand out.

First, make a list of your direct and indirect competitors. Direct competitors are often obvious: if your core product is an all-in-one ecommerce software, other fully featured ecommerce solutions are your clear direct competitors. But so are WordPress plugins, website building tools, and even ecommerce developers. Those would be your indirect competitors.

To find your competitors, lean on software review platforms (G2, AlternativeTo), keyword research (Semrush), ads on social media and search engines, insights from LinkedIn, and your conversations with potential and current customers.

relevant competitors, which includes:

Strengths: Internal strengths that give a company a competitive japan telegram data advantage, like skills, expertise, resources, or unique selling points
Weaknesses: Internal weaknesses like a lack of resources, outdated technology, or insufficient training
Opportunities: External opportunities that can be leveraged for growth and success, like changes in the market, new technologies, a new product line, or untapped customer segments
Threats: External threats that can negatively impact performance, like increasing competition, changing regulations, or economic downturns
Check out the table below for an example of a SWOT analysis of a software company, and grab our free SWOT analysis guide and template.

Startup Marketing Plan - Example of EHR Business Searching for New Target Markets
4. Develop a Unique Brand Identity
Your brand identity is a set of characteristics unique to you—appearance, messaging, and personality—that help your customers form an image of you.

A strong brand identity is the one that would make your audience and your customers recognize your product and content even if you stripped your name from it.

So how do you form a brand identity that makes you magnetic to your ideal prospect? Here’s how: