Hubspot Academy allows you to become a certified Inbound Marketing professional. Obtain your Inbound certification and change the way you understand your relationship with customers and digital marketing in general.
Inbound Marketing is a methodology within digital marketing, a philosophy that seeks to reach the heart of the customer through a global strategy that combines SEO, Content Marketing, Lead Nurturing, Social Media and the automation of marketing processes. To achieve this, it uses non-intrusive strategies capable of offering customers products in a completely consented and sought-after way.
Various studies demonstrate the effectiveness of Inbound when it comes to connecting with potential customers:
61% of consumers feel better about a brand when it offers them personalized content tailored to their needs ( Custom Content Council )
80% of respondents prefer to learn about a company through ivory-coast phone number data its content rather than through traditional advertising ( Marketing Cloud )
31% of people expect brands to publish personalized content that catches their attention and provides them with utility” ( Inbound Marketing Agents )
Both the consumer and the context in which companies and users operate have changed, so the way you understand marketing in your company should also change. If Inbound Marketing has become the most efficient way to convert anonymous users into customers and brand evangelists, why not bet on it?
First of all, you need to know what it is, what it can bring to your company, how it works, what options it offers you, and much more that will help you get the most out of it. To do this, Hubpost, the most complete Inbound Marketing software, the most complete Inbound Marketing software with more than 15,000 clients in 70 different countries, makes available to users the Inbound Certification, a free online course with which you can discover all the fundamentals of this methodology that, year after year, has been gaining increasing interest among CEOs, marketers, and other profiles.
The term 'Inbound Marketing' was coined in 2005 by Brian Halligan , co-founder and CEO of HubSpot , although it would be a few years later, in 2009, when it would become popular after the publication of the book Inbound Marketing: Get Found Using Google, Social Media, and Blogs , by Halligan, Dharmesh Shah and David Meerman Scott . In the following graph you can see the search trend for this term since its birth in 2005 until today.