Google Business Profile (previously called Google My Business ) is a free tool created by Google that acts as your ‘shop window’, making you discoverable and attracting potential new customers to your business. Google is the world’s most visited website, with over 5.6 billion searches happening daily.
To make the most out of your Google Business Profile you need to make sure it’s optimised.
We recently hosted a free webinar with James middle east rcs data Boyes, COO at Trustist, an award-winning customer reviews platform, who explained how to make the most out of a Google Business Profile. Here are the key points and highlights James discussed.
Why is Google Business Profile important for your business?
Google Business Profile is the first thing your potential clients see when searching for a business or organisation. If you fill it out fully, then future customers will have all the information they need to find you, contact you and see what you offer.
Many businesses have incomplete profiles, but if you want to improve your ranking on Google and make the most of this free tool, you need to optimise your profile.