Can you attract customers using Pinterest?

[ishanijerin1]

The conclusion is, yes it is possible.

There are many cases where it has actually been used to attract visitors to e-commerce sites and websites, resulting in significant increases in sales.

Reference: Is "Pinterest" suitable for EC business? Explaining the basics of Pinterest and the case study of "toolbox" that tripled through-sales


First, let's take a quick look at what kind of service Pinterest is.



Features of Pinterest

Features include:

Image bookmarking tool
Can be used to gather ideas
Does not require communication between users
Tools to use for your future self


Image bookmarking tool

Pinterest is a tool for bookmarking images .

What this means is that you
can bookmark any image you find on Pinterest, or anywhere online, and easily return to it later.

Saving an image you like on Pinterest, or posting content like this, is called a pin .


The place where you store your pins is called a board .

How to pin on Pinterest

Can be used to gather ideas

Did you know that Pinterest allows you to pin to your own personal boards?

What this function can be used for is,

It mainly allows you to save content posted by others as ideas .

The difference with other SNS is


It is primarily used as a search-oriented tool to collect the things, events, and ideas you like, rather than as a communication-oriented tool for sharing your own work or daily life.

In addition, Pinterest has the following features:

The ideas you collect become your own content, and marketing directors email database you can display them to users with similar tastes, which can help you gain followers.


Requires little to no communication between users

Pinterest allows you to follow people whose images you like.


However, direct interaction between following and followed users is rare.

The reason is that social media is often used as a tool for gathering ideas, etc., and it is difficult to generate communication that seeks empathy.

Therefore, it is often not very suitable for using it to increase followers through communication.