What do SEO experts think about artificial intelligence?

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Artificial intelligence (AI) is penetrating all spheres of life and becoming open to ordinary users. Thus, in 2023, OpenAI opened access to Chat-GPT, Google - to Bard. There jiangsu cell phone number list are also other search engines that have begun to use AI in their algorithms, for example, Microsoft Bing. So we decided to figure out how artificial intelligence will change the search results in the coming years, what website owners should prepare for, etc. Webpromo SEO specialists helped us with this.

Content


Will Artificial Intelligence Change Google's Search Results?
Will AI Impact SEO?
Is it good that AI is starting to be widely used: advantages and disadvantages of the technology.
What do SEO experts think about artificial intelligence?
Artem KolomietsArtem Kolomiets , Head of SEO at Webpromo

“Artificial intelligence is the future in any case. It is the future in construction, online and in services. Now there is an integration of AI programs into resources to improve services. A striking example is Adobe Photoshop. It is incredible. Now an available function is generative fill. SI allows you to use text prompts to automatically adjust areas of the image you are working on. The trend for SI has already affected SEO to a certain extent and will continue to develop. This will definitely affect positions and user behavior.”

Ivan NagornyIvan Nagorny , Team Lead at Webpromo

“In fact, it is very difficult to call these technologies artificial intelligence, or it is possible, but with a big stretch. Why? Because they are not able to analyze (or are able to analyze very superficially), to give any answer based on their own calculations. In fact, any answer will be given to the user depending on the information that is already in his conditional database or index. If tomorrow there is an info burst that, for example, the sky is green, then with a high probability after this information gets into the database of the same GPT chat, and the user after some time asks what color the sky is, what percentage of users will it start to give the answer that the sky is really green. Why? Because it cannot make physical calculations itself, analyze why we see the sky as green or any other color. It gives such an answer due to the fact that in its database there are very often such combinations as “sky”, “color such and such”, (the same green, that’s how it was relatively recently). The verification process of this answer is influenced by users if they reject or confirm it by continuing the dialogue, etc. That is, now he cannot independently verify the information he gives, but relies only on what was mentioned before by someone else.

Therefore, if it cannot make any conclusions on its own, can it be called artificial intelligence? Most likely, no. At least, in the sense in which I would like to see artificial intelligence. That is, conditionally, it is really no different from search engines. The user has questions, he gets an answer, only in a slightly different format. In Google, we get an answer in the form of a list of the most relevant sites, where the desired key will be used in the Title (heading - ed.) or Description (description - ed.). This is how the search engine tells us that we can get an answer to our question on these sites. AI has a slightly different system. We do not have a choice of information sources, but receive an answer already in the format of a generated text message analyzed by the bot. In fact, it also scanned all information sources and selected the most relevant answer for us, but in a single version, rejecting the stage of providing information sources and search results snippets."