Agile methodology: What are its benefits for companies?

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Do you know what Big Data Marketing is? Here we explain it to you step by step!
Prospect effectively for Digital Marketing clients. We tell you how!
Predictive marketing
Predictive marketing works with predictive analytics. This type of analytics looks at data for behavioral patterns and market trends to predict marketing outcomes and better prepare for opportunities and threats.

To enable this predictability, companies must create a data system—with policies, tools, and often machine learning technologies—that enables them to generate business intelligence looking into the future.

Contextual marketing
Contextual marketing occurs in the physical space, through sensors belarus telegram screening and digital interfaces, which should allow companies to offer the right product to the right customer. The intention is to create a personalized experience, tailored to each consumer's context.

This category has been going on for a few years in digital marketing, through personalized emails or ads based on browsing history. New technologies now make it possible to bring this personalization to the physical world, with a new consumer experience.

Augmented Marketing
Augmented marketing includes the use of chatbot and virtual assistant technologies, which mimic humans in interactions with consumers.

In this way, it is possible to provide an optimized and personalized service, without losing the humanity that assistants must have with people. This also allows you to speed up responses to consumers and improve the day-to-day work of sellers.