Creating a PPC Strategy for Small Business

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If you've tried PPC before and feel like it's not right for your size or budget, it's time to try again with a new strategy. Here are some ways that businesses with a limited budget can achieve big success with online advertising.

1. Focus your budget on long-tail keywords
Competition for the most common keywords related to your products and services will likely prevent you from advertising for those queries.

For example, a new marketing agency in San Francisco probably hungary email list can’t afford to advertise for the query “marketing agency San Francisco.” But it can afford to advertise for the query “marketing agency for insurance companies San Francisco.” If the company has a lot of experience working with insurance companies and can demonstrate its success, targeting this query will yield much better results.

Long-tail keywords will help you better target your ad pages. The more specific the query, the more you know about what your customer is looking for. This will allow you to highlight your company's unique features and carve out a niche even in the most saturated markets.