Local Search Strategies That Boost Rankings

[mehadihasan123456]

Armed with a deeper understanding of how local search works and what Google rewards businesses for, here are some strategies you can use to improve your local search results.

1. Optimizing your website for local search
This stage involves many small steps. Follow these steps to help local search engines find your business.

Start with a mobile-friendly site: 57 percent of all local searches come from mobile devices. To make money in this business, you need a mobile-friendly website. While most CMSs adapt to the size of the client’s device, you may saudi arabia email list find some odd aspects of your site when running a mobile-friendliness test. Fixing these issues will help improve your local search rankings.
Focus your site structure on the user: User-centric site design starts with thinking about the customer experience. Create a site architecture that is simple and easy to navigate so users can find what they came for.
Target local keywords: Include your city, state, or region on your site to help search engines understand the geography of your presence. This way, search engines can show your business in search results to the right people who are near your business.
Run a page speed test: To be considered for local search, your site needs to load quickly. Use Google PageSpeed ​​Insights to find areas for improvement to avoid losing traffic due to slow loading speeds.
Make your website accessible: Website accessibility ensures that people of all abilities can view your website and learn more about your business. This includes using alt tags on photos, captions on videos, and ensuring effective color contrast throughout your site. This is helpful both for people with disabilities and to show search engines how much you care about your customers.