The first 200 customers Receive a FREE

[rifat28dddd]

Drop over $4,000 plus whatever they paid to get a graphic designer to create the ad…and then only offer a CHANCE to win ONE little salt and pepper set ($70 value) to people who are willing to drive for an hour to come to their store??

I call it “McCustomer Kind Of Thinking”

Would You Drive Across Town To MAYBE Win Salt and Pepper Shakers??

I don’t think so.

Don’t think your customers get excited about the unexcitable.

Create A Sense of Urgency And Excitement
Promotions are important to selling. Absolutely. But algeria telegram data they have to be promotions that actually MEAN something to your customer.

A promotion has to create a sense of urgency, a sense of excitement, momentum, an “Ooooooooooh – I’d LOVE that!” kind of feeling.

What Would I Have Done With That Back Page Ad?
First of all I wouldn’t have purchased a Full Back Page. I’d have purchased a HALF PAGE ad (with a design that is both appealing to the target consumer and represents the store’s brand) with this offer:

WE LOVE OUR SEASONED CUSTOMERS!

Salt and Pepper Grinder (as seen on Oprah)
($70 value).

Or something even sexier— perhaps a new gadget out of Gourmet magazine etc.

Or maybe a FREE SUBSCRIPTION to Gourmet magazine…something that would excite the foodies and actually give them a reason to come to the store NOW.

And then after the first 200— I’d have something to offer THE REST of the customers that would REWARD THEM for taking the time to come to the store and encourage them to buy more.