Social media marketing and its purpose

[ishanijerin1]

SNS marketing is the use of SNS (social network services) such as Twitter, Facebook, and Instagram.

Advertising and promotional activities.


This is done for the purpose of corporate branding, increasing awareness of products and services, and customer loyalty.

In this day and age where SNS has become sales directors email database so widespread that even ordinary people can send out information,

The generation and utilization of "UGC" is becoming increasingly important in SNS marketing.

What is UGC?
User Generated Content

This is user-generated content.

The so-called word of mouth.


These are all reviews from users who have purchased or experienced the product.

A review on an e-commerce site or a single post on Twitter or Instagram are also examples of UGC.

Why do we need UGC?
There are three main reasons why UGC is important:

The information is highly reliable
User reviews are more trustworthy than corporate advertisements.

You can see from the popularity of review sites that it is easy to lead to purchases.


Nowadays, when buying something, people search for reviews on social media,

We obtain information about our services and products from the unvarnished "voice of users" that we hear in our daily lives.

・Spread among users
Generally, only followers receive information directly posted organically (non-advertised posts) on a company's social media account.

However, with UCG, not only can information reach each user's followers, but it can also be shared to reach people who are not already customers.

・Use information through hashtag searches

Posting with # (hashtag) is common, but the types of posts that will be high-quality UGC are:

Since these users are often highly literate on social media, they naturally tend to post using hashtags.

Highly rated information often includes hashtags, so

By utilizing this, you can find out the value and points that users seek from the service or product.

You can also use this information in your next marketing campaign, so do ego searches (searching for words related to your company's services) every day.

It is also important to go and pick up real-time, raw voices.