Learn more about this tool that is uniting the offline and online worlds.
The QR Code has become the most famous mobile tag in the world. Its use has been growing more and more, especially for payments, purchases and sales and integrating offline with online.
Therefore, in today's blog we will explain a little more about this tool and how to use it in your business.
What is QR Code?
The Quick Response Code was created in 1994 by Denso-Wave, a Toyota Group company, in Japan.
It was developed as an attempt to replace the barcode in some situations, such as sharing data more quickly. It is a 2D graphic that can be read by the cameras of most cell phones. However, some older models require specific applications to do so.
How and where to use ?
Reading a QR Code is very simple. For both iOS and Android line data devices that have a camera with a reader or the app installed, you need to:
First, open the app or camera on your cell phone;
Then, point the camera at the QR Code.
See how simple it is?
Initially, QR Codes were used in pamphlets to provide additional information. Later, they became a shopping facilitator.
You can use QR Codes in digital advertising campaigns, for example, and include a link to your website to provide more information about your business.
QR Code - Apple
Printed posters in public places are also an excellent option for offering promotions and information.
Magazine
If you own a restaurant, for example, you can use it as a menu, where your customer will see everything on their cell phone screen. It's more practical for them and more economical for you.