How images, videos, gifs, animations and other types of creatives make your content easier to understand.
Using graphic resources together with your texts is a way to guarantee more results in communication strategies.
So, get to know each one of them and learn how to use them. Take a look…
What are graphic resources?
Graphic resources are images and animations used to complement what is being said in your texts. In addition, they generate fewer doubts in the reader and increase interaction with the content.
In the same way, you can educate your audience and attract them to do what you want them to do with your ad. In other words, your content will convert more leads and customers.
The audience experience
Consumers have changed their behavior and prefer more bitcoin data interactive content that they can click on and share wherever they want. In other words, they want a memorable and less cliché experience.
In any case, by using graphic resources you transform this experience into something more dynamic, making people more engaged with the content.
Types of graphic resources
First, take a look at some of the most commonly used graphic resources that you have certainly already interacted with on the internet:
GIF
Animation: widely used in videos, it transforms what is written or said into images that make the message clearer. GIFs are an excellent example of this type of resource and are very popular on social media.
Graphic Resources - Chart
Graph: used to illustrate data and information that has numbers. And there are several graph formats: column, bar, pie, line, etc.
Illustrations: they can be in various formats, but the best known are:
Graphic Resources - Infographics
Infographics: These are images that contain information about the message.
Graphic Resources - Illustration Support
Context or support illustration: these are images that appear on the side of the text and illustrate that specific part, like this one on the side.
Graphic Resources - Icon
Icons: normally used to support titles, introduce content, anticipate buttons, etc.
Illustrative videos: like gifs, these are moving images that last longer and allow for more content.