Google announced its Site Reputation Abuse policy during the March 2024 core algorithm update. Since then, Google said it has reviewed the policy relative to changing situations.
Google said their policy review concludes that:
“Varying degrees of first-party involvement, such as cooperation with white label services, licensing agreements, partial ownership agreements, and other complex business arrangements.”
Google added it has now determined:
“No amount of first-party involvement alters the fundamental third-party nature of uae mobile numbers list the content or the unfair, exploitative nature of attempting to take advantage of the host’s sites ranking signals.”
New violations
On Google`s “Spam Policy for Google Web Search” documentation page, Google outlines what it now considers as site reputation abuse, which reads:
“Site reputation abuse is the practice of publishing third-party pages on a site in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals. Such third-party pages include sponsored, advertising, partner, or other third-party pages that are typically independent of the main site’s purpose.”
Google also provides examples of its new policy violations, including but not limited to the following:
Educational sites hosting reviews of third-party payday loan providers
Medical sites hosting a casino review page
Movie review sites hosting unrelated content to manipulate rankings
Sports sites with third-party workout supplement reviews
News websites hosting third-party coupon content