The idea is to provide some value to the client already at the sales conversation stage, regardless of whether we ultimately establish cooperation with them:
share some observation,
show him some market analysis,
present the data to which we have access,
give him some context that might be useful.
A big advantage of an agency or consulting firm like mine is the fact that the client is america rcs data dealing with a given campaign for maybe the fifth time in their career, while we have dozens or hundreds of them behind us. We are therefore wiser about the number of campaigns we have already done and we can use information or ideas that have proven effective in another industry.
And today we're going to talk about one of the key issues that I face with my salespeople when we start working with a new client.
Tracking Codes – Is It Worth Running an Advertising Campaign Without Them?
Customers often ask us:
Could we launch the campaign without tracking codes? Because we want them to be up and running as soon as possible.
Even though I understand what's behind the question, my answer every time is: No! And today I'm going to explain to you why.
What is the quick win policy in e-commerce ?
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