We are not going to ignore the attractiveness or the large number of lists that travel around the network such as “12 famous people you wouldn't recognize today” or “6 reasons why being the middle brother is a guarantee of success.”
Human psychological behaviors haven't changed all that much after all, and it's an aspect that smart marketers don't overlook.
One of them is that, for some reason, we're a bit mesmerized by numbers. When we see a number in a headline, part of our brain is activated and we're more likely to dig into the article.
Does this mean that an article reaches more readers depending on whether or not it contains a number in the headline? No. A number is a good way to grab attention, but it should not be discredited by a solid writing strategy, good content work or effective promotion .
Granted, many people start reading because of the “power” of the free australian email leads number, but that’s not the right place to start as a writer.
1. Don't start with a numbered list
If you have been commissioned to write a list article, don't just open a Word document and list ten rows that you will fill in. It's the easiest and quickest way to do it, but it's not the right way to do it.
The first thing is to find that seed that will give you the impetus to investigate, that question that needs an answer, that point that piques your curiosity. And this key is only in your audience.
In addition, some of the best lists have emerged from the reorganization of texts with elaborate and informative content.
2. Understand what problem you are solving
Yes, there may be problems that don't shine because they are too entertaining. This is where your great work as a writer is put to the test! In that ability to understand the desires that move your audience , their fears, concerns, their need to know and what they are not willing to lose.
Each audience has specific needs. A good tip is to write down all the concerns that bother your readers and, from there, create list articles, when it makes sense, or using another method of persuasion that you understand.