Example 1 – Why burn your budget on Facebook Ads?

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Therefore, a well-prepared purchasing path, marketing funnel, purchasing process that is properly thought out and designed, in the case of most businesses – from services, through e-commerce, to B2B – will most likely include advertising (Google Ads and Facebook Ads) and activities in each of these systems in a different way. This is such an important topic that it is worth devoting a separate episode to it.


To expand on this idea, I will share with you a few stories from my agency experience, including one case study of our client who sells furniture online.

A furniture store selling online. What is interesting – and important in this context – is that the majority of online sales are recorded by the Google Ads advertising system. But this is not always the case.

Even in the case of ads that are designed to directly encourage sales, very often the asia rcs data Facebook advertising system can generate the majority of the revenue in an online store – even more than Google Ads.

And I say this specifically because entrepreneurs often assume that it is the other way around. Since the Google Ads advertising system is based on searching for specific things by specific people, then logically this system should be the so-called sales driver.

Meanwhile, in the case of products or gadgets, it works this way: someone sees a given thing on Facebook, would never look for it themselves (and does not even know how to look for it) and says: