Conduct an audience analysis. Since there is no way to automatically filter out a portion of the audience by interests, it will be important to conduct an audience analysis. The more in-depth the analysis, the more accurate and effective the result will be. It will be good to study the slang and current memes for the target audience so that the advertising is “on the same wavelength” with them.
Communities sometimes inflate subscribers for quantity, so that later it will look attractive to advertisers. However, it is important to understand that quantity does not mean quality. The number of inflated bots only negatively affects promotion by seeding in VK. It would be better to look at the number of subscribers yourself, and among them look for pages with unnatural and obviously fake names and photos, or no photos at all. A small percentage of such pages may be present, since there are people striving for anonymity, but usually there are few of them. Active comments under the community's posts will be a plus - this is a clear sign of an active real audience, and even if it is small, but very active, then advertising will be more profitable.
Also, when analyzing a page in VK , you can use the bank data services AdSpoiler , TargetHunter , Popsters , which show the share of active and “live” users and bots in the community, their interests, etc. And for those who work with Telegram, we recommend reading an article on how to check communities and groups for bots in a separate article.
AdSpoiler
But the easiest way is to request access to community statistics from the administrator, thanks to which you can find out the interests, gender and other parameters of the active audience.
access to statistics
What to use for seeding: VK internal exchange or third-party exchanges
The internal VK exchange offers its own automation of the seeding process, but there are also third-party resources. It is worth studying third-party resources and seeing what they offer, but if their price and list of services do not match what you want, then it will be better to cooperate through VK. The advantage of cooperation with others is that they can accept payments from any payment systems that may have difficulties interacting with VK.