Also, don't forget to use Google Ads tools.

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Mobile version
The algorithm takes into account font size, element placement, content width, and other signals for the usability of a site on a mobile device. Now it is very important for the algorithm to clearly receive signals from the mobile version of the site and then use them to rank and display the site in the search results.

List of tools that check the mobile version of the site for usability:

Google Mobile friendly test
Google search console
AMP / Web Story test


In Google Mobile Friendly Test, you just need to enter the URL of any page on your site. It is better to use several pages at once: the main page, one of the internal pages, and another internal page. For example, if you have an online store brazil rcs data , you can use the category page and the product page.

In Google Search Console, you can check the data directly from the search engine in a special report. Here you can also see how many errors there were, and whether these errors were related to mobile devices.

A useful tool that tests the correctness of the implementation of AMP or the use of Web Stories is the AMP/Web Story Test . It is suitable for those who use AMP pages and accelerated loading pages. Or if you are optimizing your site for Web Stories.

Web Stories on Google is another publishing tool that resembles Stories from Instagram or Facebook. The Web Stories format is short clips that can appear in search and Discover feeds and, according to Google, bring in good traffic.

Don’t forget to check AMP optimization, because this primarily concerns the presentation of your site on mobile devices in search. A site in search has several views. If we are talking about the mobile version, then it can be a responsive version or a separate mobile version, or an AMP version of your page. And these are already three versions of the site. If you use AMP, then, of course, signals will be taken from the AMP version, but it must be configured correctly.

Site security
This point includes two important factors – HTTPS and secure browsing.

Using HTTPS on your website means using an SSL certificate and using HTTPS. In addition to the site itself running on HTTPS, it is important that all of your attachments connected within your site also run on a secure protocol.