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If you watched the episode about the four key strategic questions that help organize the work on marketing and sales in the company (from the purely execution level to the overall, strategic dimension), you may remember that one of my favorite questions is: why now? That is, the answer to the question not only why should a customer buy something, but why should they buy it now?
So if you want to increase the average basket value in your store, asking why someone would cambodia rcs data buy something now, rather than in a month when they can afford it again, becomes a key question for you to address:
Here are the most important KPIs that should be included in your marketing analyses:
Conversions
This is the number of user actions that bring real value to the company. It could be a sale, filling out a form, registering for an event – anything that is the intended goal of the campaign. Conversions are like a benchmark that shows whether your actions translate into specific results.
CTR (Click-Through Rate)
Click-through rate. Measures how attractive your ad is. Shows how many people who saw the ad decided to click on it. A high CTR shows that you have hit the target audience's expectations - their attention and interest.
ROI (Return on Investment)
Return on investment. It tells you how much you earned in relation to how much you spent on the campaign. ROI is a key indicator of financial efficiency. If you don't want to throw money down the drain, you need to track this indicator to assess whether the money spent on advertising brings
What can you offer the customer? What will allow them to answer the question of why they should add this additional product to their cart now? This is your homework.
7# Average basket value and discount on additional products.
The most common responses are of various types:
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