Form on a blog or website

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Develop a sales/marketing funnel
Imagine that someone has found your blog (whether organically or through advertising) and wants to stay with you for a while. They liked the text and signed up for your newsletter.

But they don’t really know anything about you. Maybe they’ll check out your “About Us” page, maybe they won’t. Maybe they’ll be motivated enough to find more information or customer reviews , maybe they won’t.

Be proactive! Plan a series of several emails as autoresponders , in which, for greece rcs data example, you thank them for signing up to the newsletter and indicate what content they can expect here, tell the story of your brand, ask for feedback or ask about expectations. A few simple messages, and thanks to them you will build a relationship and mutual trust .

Segmentation
This is one of the key elements of planning activities. As the database gradually grows, over time it will become too large to send one, same message to everyone.

Divide your subscribers by the time they have been with you, their interests, or their place in the sales funnel.

Only personalized communication and content tailored to your audience will help you keep them interested . And slowly turn them into dream customers.

Appreciate loyalty
Don't forget about those who have been with you for a long time! An e-commerce newsletter is also an opportunity to reactivate customers who haven't bought anything from you for a long time. Special offers, discounts or additional benefits in the form of unpublished materials are a good idea to remind them.