Facebook Pixel Events. Why Are They Important?

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Facebook pixel is an html code that connects your website to Facebook.

It is the pixel that allows you to create custom audiences, track conversions, or set up remarketing campaigns.

This is because it provides Facebook with information about every view of your page and netherlands rcs data the actions users perform on it.

Of course, the basic code offers limited possibilities. These are expanded by so-called pixel events.

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What are Facebook Pixel Events?
Events allow you to precisely track user actions on your site and send information about their behavior to Facebook.

So you know not only who visited your site and when, but also whether they made a purchase, signed up for a newsletter, or even clicked a specific link – the decision in this regard is entirely up to you. As with Google Analytics, you measure what you consider important.

Event tracking – as it is called in Facebook’s nomenclature – will help you optimize and better target your ads.

Of course, you first need to show Facebook which actions it should track. That’s where the aforementioned help comes in: Facebook’s website events tool.