What are the Stages of a Marketing Plan?

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When presenting a marketing plan to your colleagues or clients, these steps can be very useful.

Section 1: Executive Summary
This section simply summarizes your direct mail marketing for personal injury email list marketing plan. It is useful for giving an overview as an introduction.

Section 2: Target Customers
This section describes your target audience . It defines their demographic profile (age, gender), psychographic profile (interests) and their wants and needs in general and/or in relation to the products and/or services you offer.

Clearly identifying your target customers will help you focus your advertising by “speaking their language” and, consequently, obtain a greater return on investment.

Section 3: Unique Selling Proposition
Having a unique selling proposition sets your company apart from your competitors.

For example, the well-known shipping brand FedEx promises: “When it absolutely has to be there by night.” This promise is well-known and resonates strongly with customers who want to be confident that their delivery will be made on time.

What will you offer the public more or better than your competition? How does your sales proposition differentiate you?

Section 4: Pricing and Positioning Strategy
Your pricing and positioning strategy should be aligned. For example, if you want your company to be known as the top brand in your industry, having a price that is too low could discourage customers from buying from you.

In this section of your marketing plan, you should detail your desired positioning and how your pricing will support it.

Section 5: Distribution Plan
A distribution plan should detail where and how customers will buy from you. For example, will they buy directly from your website or from retail stores?

Think about the different ways you can reach your customers and document them in this section of your marketing plan.

Section 6: Offers
Offers are special conditions that you set to encourage the entry of new customers; you can also use them to build customer loyalty.

These can include free books, money-back guarantees, bundles, and volume discounts, but not all businesses require them.

Section 7: Marketing Materials
These are the ones you use to advertise your business to current and potential customers. These include your website, printed brochures, business cards, and catalogs.

In this section of your plan, identify the marketing materials you need to create or re-do.

Section 8: Promotions Strategy
The promotions section is one of the most important sections of your marketing plan. It details how you will reach your audience.

There are numerous promotional tactics, such as television commercials, sample marketing, press releases, online advertising, and organizing or sponsoring events.

In this section of your marketing plan, you should consider each of these alternatives and decide which will most effectively allow you to reach your target customers.

Section 9: Online Marketing Strategy
Nowadays, it is not recommended to leave the digital strategy out of the marketing plan. This channel, which we discuss separately, can help you get new clients and obtain competitive advantages.

Four key components to include in your marketing planning document are:

Keywords : Identify which keywords are best for you to optimize your site.
Search Engine Optimization: Updates your website needs to show up more prominently for your keywords.
Paid Online Advertising : Write down the online advertising programs you will use to reach your target customers.
Social media strategy : Document how you will use websites and social media to attract customers.