Why use a blog in your eCommerce

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We're all familiar with blogs - personal or corporate - launched with great imagination and aspirations, only to disappear. A company blog is a huge asset for e-commerce businesses , and the benefits are numerous.

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Four reasons why eCommerce needs blogs
If you haven't started your blog on your eCommerce yet, it's because you don't understand the value it could bring to your brand.

Blogs give your brand a voice
Today's market is full of noise, but it's really esinc email list hard to control any part of it. Customers go to social media to express their opinions publicly. On internet forums they destroy products, and competitors can take advantage of this to make counterclaims and distribute information through their own channels.

By starting a blog you have complete control and can express your thoughts and ideas directly without having to post them on another channel.

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A blog can do many things for your eCommerce , including:
Establishing Trust: Imagine a new customer landing on your website. What kind of experience do they have? Are they greeted coldly by product pages and sales tactics, or do they feel right at home? If you don’t have a blog, your website may lack a personal touch. A blog relies on trust to humanize the brand and bring the site experience to life.

Build thoughtful leadership
Think about the various thought leaders and then consider what fuels their perceptions. In almost all cases, they maintain an active blog presence and consistently publish content under their names. If you want to build thought leadership, corporate blogging is a great way to do it. Over time, regular engagement will give you the opportunity to be considered an industry expert.

Clarify what you believe in
Tell your story or someone else will. If someone attacks your brand, your blog is a place where you can respond safely and quickly.

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Blogs generate traffic
Website traffic is very important, especially if it is an e-commerce site . Blogs are one of the best ways to generate traffic and potential customers who become clients.

A blog is a way to welcome your audience, and it is also essential to provide information that will lead them to your website. Blogs, their constant updating and SEO techniques, allow for better positioning.

Blogs help SEO
A blog is your way of telling Google and other search engines that your website is active and relevant. This allows them to crawl it more frequently and ultimately improve your chances of ranking for certain keywords and search terms related to your niche.

Incorporating long-tail keywords into quality blog posts does much more for SEO than stuffing all sorts of other words.

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Blogs are profitable
It would be incorrect to say that blogging is free. There is a huge cost opportunity associated with blogging, but it is profitable.

In order to get the kind of exposure and content-generating benefits that blogging provides, you can save yourself a lot of money on advertising, ads, or media. Depending on how catchy your topics are, you can continue to generate a return on your blogs for months and even years after you've published your content. The more you post, the more opportunities you have to bring in traffic, and see tangible monetary benefits.