15 Facebook Retargeting Ideas

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Retargeting on Facebook (and beyond) is a powerful marketing tool. It involves displaying highly specific ads to a specific target group that has already had contact with your brand. But how to do it and what is actually worth doing?

In the article you will read about:

Retargeting on Facebook – how does it work in practice?
Facebook Retargeting Ideas – Practical Proposals
1/ Facebook remarketing to every buyer
2/ Facebook remarketing to every visitor
3/ Facebook remarketing for blog visitors
4/ Retargeting on Facebook based on databases
5/ Advertising to engaged people on Facebook
6/ Remarketing on Facebook to people who visited the site at pakistan rcs data a specific time
7/ Advertising for people who have cancelled their purchase
8/ Retargeting on Facebook as a method to activate inactive customers
9/ Advertising for regular customers
10/ Advertising for people who browse products without buying
11/ Remarketing on Facebook to newsletter recipients
12/ Advertising for people who only buy cheap/expensive products
13/ Advertising for customers who view products more than once
14/ Retargeting on Facebook based on promotions
15/ Advertising for customers who don't know how to shop
Retargeting on Facebook as a powerful weapon in the fight for recipients
Retargeting on Facebook – how does it work in practice?
Let's say you go to an online store that sells golf accessories. In doing so, you leave a virtual trace in the form of cookies and trigger other tracking codes. It often happens that Facebook ads with the mentioned golf accessories start showing up for you. This is retargeting or remarketing (in fact, we can use these terms interchangeably).

Of course, remarketing-based activities take on different forms. Website owners can tailor ads based on various activities on the website or in social media. There are many possibilities – in this post you will learn about 15 of them.

You may not have Facebook remarketing set up yet. If so, I recommend you read this article on what the Facebook pixel is first .

Facebook Retargeting Ideas – Practical Proposals
To launch remarketing, you first need to create a Facebook pixel in the Ads Manager, which is your ad account. It's easy if you follow the instructions above. You can read more about it in another post Remarketing on Facebook - how to launch it?

There are ways to remarket on Facebook or Instagram without using a pixel. The pixel itself and the audiences that are created based on it can also be used in many ways. So let's move on to the ideas themselves.

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