Amazon Advertising – Targeting Options

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The Amazon ecosystem primarily uses keywords and the product itself to target ads.

If you run a Sponsored Products campaign, you can choose between two types of targeting: manual and automatic .

I recommend automatic targeting primarily to very beginner users . Thanks to this, you will create a campaign faster, but you are at the "mercy" of algorithms and the advertising system. Are you in a hurry to promote? Then launch the automaton.

Based on your product information and similar, default strategies, keywords, categories and display locations are selected. In order to best match the ad to potential customers .

Depending on the strategy adopted, ads will be displayed in exact, loose, complementary philippines rcs data match or the system will treat your products as a substitute for the competition.

Once you’ve created your campaigns, you can check them all in the Campaign Manager and modify them. For example, by increasing the bid of one against the other to achieve your goals.

Unfortunately, you don't have any freedom or full control here - this is only available when you switch to manual control (which I recommend).

Manual targeting is a solution for experienced users . You will select specific keywords and products for which your ads will appear. You will also decide on keyword match types (which is – wait! – crucial for campaign success), categories, brands, specific products or features related to your assortment.

In this case, you have three matching options: broad match, phrase match, and exact match . You can also use negative phrases that your ads will not show for.

Manual ad targeting gives you more control over your entire campaign (keywords and your own per-click bids), and it also allows you to reach the customers you care about most.