Examples of how to make a content plan

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Dissemination channels
Not all channels are suitable for all types of buyer personas. In the case of Vitamin C TDB, the main channels in which its target audience consumes content are:

Search Engines : Whenever a woman needs a new swimsuit, her main channel for searching for the product and the one that intervenes in her decision-making process is search engines. This is because our buyer persona, being someone very busy, does not have time to go from store to store in a shopping center.
Email: Due to their professional profile, our target audience uses email constantly.
Social Networks : Although they do not live on social networks, in their free time, our clients seek to distract themselves or learn from the content they find among the people they follow.
9. Types of content and quantity
The next step in your content marketing example plan is to define the format in which you will publish them.

It is essential that you analyze what you have furniture manufacturers in usa email list been doing so far, what has worked and what has not, so that you can understand what your Buyer Persona likes and what they don't.

If you have never created content before, and it is your first time navigating these seas, when you go to make your Content Marketing plan you will have to study your Buyer Persona much more to understand what type of content they consume.

Generate look books for each of the products in stock, optimizing them with the keywords we determine in a prior study.
Blog posts: Two per week with the goal of generating traffic to our website.
Email: Twice a week, promoting discounts, new collections or blog posts. This will depend on the type of customer and the stage of their Buyer Journey .
Post for social networks: 1 to 2 daily posts on each social network, focused 100% on generating emotional connection with our audience.
10. Analysis
Before, during and after you make a content marketing plan, you must analyze what you are doing and what you are achieving with it. There is no point in setting goals if you are not constantly measuring their real scope.

Some people think that analysis is the last step, but the truth is that it is an ongoing part of the process. At each stage you must measure and analyze data to detect possible errors and steer your ship right.

Marketing Plan: 3 Examples

Below, we will give you examples of marketing plans that may be useful for your company.