An important aspect is to create descriptions with excellent writing and style

[subornaakter20]

User Comments
Feedback is important, first of all to know if you are providing an effective and satisfactory experience. Asking for feedback helps generate potential customers and achieve new sales.

To illustrate this point, Wikijob developed a test where it found that the presence of customer comments increased its conversion rate by 34%. Keep this in mind when measuring your SEO for e-Commerce.

Furthermore, 77% of consumers read online reviews before purchasing a product. These opinions must be real, as users trust those sites that contain both positive and negative reviews.

[Tweet “77% of consumers read online reviews #eCommerce”]

Comments are an additional way to strengthen your e-commerce SEO strategy .

They have a positive impact as more reviews generate more content, and the more frequent the reviews, the fresher the content will stay.

SEO for e-Commerce

#5 Fresh and valuable content to improve your e-Commerce SEO tactics
It is important to generate content with value in mind for consumers and not for search engines. Google is increasingly giving more importance to valuable content, while penalizing keyword abuse and manipulation attempts.

The most important strategy for achieving success is to think about the content. This involves thinking about the message itself, and the type or format of presentation. It is essential to determine a target audience in order to recognize what type of content should be generated.

On e-commerce sites, you don't have to settle for basic product descriptions .

It is necessary to provide more than just investor leads specifications : you can talk about how to use it, product variants, advantages, how to install it, and even dedicate a paragraph to the manufacturer.


It is important to challenge the reader, to add information about the solutions that the product in question offers. Offering valuable content in the descriptions involves telling stories and appealing to the consumer's emotions.

It is a good idea to maintain a friendly style without overusing adjectives, which take away credibility from the article. To break the monotony of the text, it is appropriate to use bullet points to highlight relevant features.

Amazon provides an example of a description that speaks to the user in its style. It also highlights the main attributes of the KindleFire product in different sections, without giving the appearance of a list of specifications.

It is an example of a description that adds value by the presence of an image and by presenting the characteristics through a well-written development, highlighting the subtitles with a different color. In these subtitles we find the main thing that the reader should pay attention to about the product.

SEO for e-Commerce

Where is it convenient to develop content related to your products?
For this, your brand can rely on a blog , where there is generally more space to develop texts or publish videos.

For example, if your e-commerce site sells wedding dresses, you can have a series of articles on your blog about how to choose the ideal dress, how to organize the party or ceremony, and what types of hairstyles are suitable or trending.

The idea is to provide a service to the consumer that revolves around the product, but that does not necessarily have to do with the object and the expectation of selling it.

Audiovisual productions offer a variety of resources to express a message, talk about how the product works, and even tell a story. They are also extremely useful when you want to develop SEO for e-Commerce .

This format is very attractive for the client and, in addition, for search engines.

This is due to their incorporation as “rich snippets” , that is, when the video accompanies the meta description in the search engine result.