I want! Banco Galicia and its content marketing strategy

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Contents
Continuing with the trend of video content marketing, this time I bring you the famous marketing campaign of Banco Galicia , developed by the agency Young & Rubicam.

The “I Want!” campaign is a content strategy that is now in its sixth season, claiming undeniable success.

Marcos and Claudia are in charge of showing us how a good story that presents all the symptoms of a natural and dynamic situation can become an infallible content strategy. This fun couple las vegas email list starred in a series of advertisements that are still going strong.

Among the resources that can be highlighted, we must begin by talking about the service offered and the advertising approach.

A bank grants a benefit and instead of publicizing it through a formal or “cold” campaign, it decides to entertain the advertising space with typical situations that seek to find identification in a certain public .

[Tweet “Content should be fresh, original and enjoyable #ContentMarketing”]

The benefits are for people of any age, but the campaign is decidedly focused on a young audience .

To be more clear, it is about young couples who are beginning to take their first steps together and encounter conflict situations, always approached with irony and humor.



One of the most important resources of this advertising campaign is precisely this search for identification by the user .

Sometimes, audience participation was sought. On the one hand, by asking them to vote to see if they did the will of one character or another, assuming the intended identification.

On the other hand, a series of commercials were filmed, at least in a well-achieved appearance, in a shopping mall where anyone could interact with the characters and be part of the video.