In 2019, Google presented a very interesting white paper at the Munich Security Conference entitled “ How Google Fights Disinformation .” It contains many references to the EAT rating, the Quality Rater Guidelines , Page Rank and entities , which I will summarize and interpret for you here.
Table of contents [Hide]
1 What is the white paper “How Google Fights Disinformation” generally about?
2 Statements on the general evaluation
3 statements on the topic of ranking in general
4 Statements on EAT and the Quality Rater Guidelines
5 EAT, Quality Rater Guidelines and older concepts such as Page Rank play a central role
What is the white paper “How Google Fights Disinformation” generally about?
In the white paper, Google presents its own measures for dealing with misinformation. This is Google's response to criticism in recent years that Google, Facebook & Co. are not doing enough to combat the thailand phone number data spread of fake news. With this white paper and the information it contains, Google is showing how important the topic is to them and how Google is taking on social responsibility.
However, like other communication channels, the open Internet is vulnerable to the organized propagation of false or misleading information. Over the past several years, concerns that we have entered a “post-truth” era have become a controversial subject of political and academic debate.
These concerns directly affect Google and our mission – to organize the world’s information and make it universally accessible and useful. When our services are used to propagate deceptive or misleading information, our mission is undermined. How companies like Google address these concerns has an impact on society and on the trust users place in our services. We take this responsibility very seriously and believe it begins with providing transparency into our policies, inviting feedback, enabling users, and collaborating with policymakers, civil society, and academics around the world.
The white paper distinguishes between the measures in Google Search, Google News and YouTube. To begin with, a distinction is made between misinformation, disinformation and fake news. Misinformation is an unconsciously false statement. Disinformation and fake news are information that is knowingly spread incorrectly. The white paper focuses on this intentionally spread false information.