Selecting segmentation criteria

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Selecting segmentation criteria — allows you to select features that will effectively divide customers into groups that meet business goals. The correct selection of criteria allows you to maximize profits, reduce costs, and increase customer satisfaction.

Why is it important to choose the right segmentation criteria?

Accuracy: The criteria you choose determines how accurate the segments will be.
Effectiveness: Classification should be aimed at solving specific business problems (for example, increasing conversion or increasing repeat purchases).
Resources: Incorrect criteria can result in wasted work on jamaica email list unnecessary segments or loss of service to important customer groups.
Types of customer segmentation criteria
Demographic criteria

Signs: Age, gender, income level, education, profession, marital status.

Example of use:

In an online clothing store, customers can be divided into young people (18–25 years old) and the older generation (55+).
For a financial services company, groups can be identified based on income level.
B2B businesses can segment customers by industry, job title, and company size.