Inconvenient ordering process

[mehadihasan123456]

Why does this error occur?
Lack of user journey analysis. Developers and website owners do not research how customers interact with the purchasing process and do not test the usability of the process.
Complex order form. Too much data is requested that is not necessary to receive an application or order.
Lack of adaptation to mobile devices. Order forms or interface do not work well on smartphones, which causes difficulties for users.
Unclear steps in the checkout process: Clients don’t understand what they need to do next due to a lack of guidance or a clear structure.
There are no alternative ways to order. For example, no one-click order, no phone call, no ability to leave a request.

Difficulties with payment and delivery. There are no convenient payment portugal email list options for customers, the terms of delivery, return and guarantee are unclear.
What does this error lead to?
High bounce rate: Customers start the checkout process but do not complete it.
Loss of trust. Difficulties in the registration process create the impression of unreliability of the company.
Revenue decline. Potential customers go to competitors where the ordering process is simpler.

Negative reviews: Users share negative experiences, which scares away new customers.
Low efficiency of advertising campaigns. Losses at the stage of placing an order negate efforts to attract targeted traffic to the site.