The 3 elements that make content go viral on social media

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Viral content has certain characteristics that are shared by all genders and ages, which is why we recommend taking them into account regardless of the demographic variables of our audience.

1. Positive feelings
There is a significant correlation between the number of views of a content and the amount of positive feelings it expresses (joy, confidence, fun).

2. Emotional complexity
We call emotional complexity the diversity network marketing contact list of feelings conveyed by viral images .

People report positive and negative feelings simultaneously regarding the same viral content.

In fact, when comparing viral versus non-viral content , we find that the former is more likely to inspire a variety of emotions.

3. Element of surprise
The surprise factor is one of the main elements that differentiates viral content from non-viral content. It is very likely that by including an unexpected twist in our pieces, they will be shared more on Social Networks .

6 Tips for Creating Content That Gets Shared on Social Media


We have compiled this series of extremely useful tips to implement in the production of content and ensure that it has a good level of impact on social media.

1. Motivate the audience
Creating content that motivates the audience means creating optimistic messages that provoke a favorable action or feeling in people, that is, that arouse a constructive desire to feel good about life and about themselves.

They are inspiring pieces that often help improve the reader's self-esteem.

We have as an example the Nike brand , whose contents are usually associated with the idea of ​​achieving goals through a vigorous and positive attitude.

Another good example is the personal care brand Dove , aimed at women who want to feel good about themselves, without worrying about conventional beauty stereotypes.

2. Tell a story .
One of the best ways to awaken feelings in your audience is by telling a story.

This is because people are much more interested in content when they feel involved, either because they are interested in the plot or there is something in the story that they identify with.

Let's take the example of cleaning products brand Cif, which takes everyday items and tells us the story behind them, giving them a feeling of nostalgia and remembrance.

3. Build trust
While this is advice that all brands should follow, it is even more important for companies that market products and services where quality is what is most relevant to the consumer .

Creating a message that inspires confidence is giving potential customers the security they need to choose our brand.

Companies that have a backing or many years of experience can take those elements and produce informative content that allows them to be seen as a figure of authority and trust in the industry.

Such is the case of La Serenísima, a brand with years of experience in dairy products, which produces content always highlighting the importance of having quality raw materials.