Take care of your image on all fronts

[subornaakter20]

The “Stop Motion” aesthetic characteristic of the videos on this network is used by the singer’s team in the album’s promotional video.

Each moving photo, a different setting, a true trailer of the entire universe that encompasses her album “Beyoncé” that has 593k Likes since the very moment of its post.

We must also point out Instagram as one of the best options for promoting images, even more so if we understand the magic of a revered “2×1”, where updates can be automatically reposted on other networks.

An aspect to take into account when generating content from this particular network and then uploading it to others.


Source: Instagram

[Tweet “Humanize your brand”]

LESSON #4: Humanize your brand
Consistency in updating:

First and foremost, a good number of updates allow the audience to follow step by step the details of the artist's daily life, making him more and more human and bringing fans closer to his daily life. In the case of our example, it is quite varied.

Not only does the American singer appear physical therapist email list in different situations on her social media accounts, but there is also a “My Life” section on her website . There you can see grouped photos of the diva in her different roles (as a mother, fashion icon, sensitive woman, etc.). Empathy is once again used as the main way to establish contact with her followers.



apply content marketing
Source:Beyonce.com
LESSON #5:
SEO vs. Content Marketing:

So far, so good. But what about SEO ? How can we leverage the work of positioning our artist on Google in this type of campaign? Will we once again witness a new edition of the SEO vs Content Marketing dispute ?

For a moment, and because the different social campaigns require the use of multimedia content, the medium of written articles is somewhat relegated, and therefore, the use of tools such as Google Trends or Keyword Research , are left in the background. Only for this case.

It is no secret that when it comes to content marketing , SEO is as important as every word you write on your blog.

Beyoncé was one of the most searched celebrities on Google in 2013 (according to this year's Zeitgest), so her marketing team had to keep a close eye on what was showing up on the first pages of Google around the world.

However, by analyzing these themes with respect to these tools we can establish coincidences or similarities with other themes, see how similar artists were searched, analyze the campaigns of other products and from there, identify the relationships or define how we can enter the market.

Once these foundations are established, the relevant strategies begin to be developed, where the role of Social Media takes center stage.

In summary…

Whatever the case, the importance of Web and visual content in the music field , in all its media, has already exploded.

The new strategy for applying content marketing consists not only in positioning our products on Google, but, as we have already pointed out before, in shortening the distance between brands (artists) and their followers .

Today's celebrities rarely remain high up, solemn and inaccessible. The spotlight is now on the one who now has the real power: the consumer.

Do you think this kind of promotion can help artists? Is this all just an industry experiment to save itself from piracy? Let us know your opinion in the comments.