Just like owning a home, you are investing in something that is yours, and the improvements you make are for your long-term benefit.
Advantages of owning a website (“home ownership”)
Let's now see what its benefits are.
Full control over content and design
Unlike third-party platforms, which have their own rules and limitations, a website allows you to customize every aspect of your online presence, from design to content.
With a website, you don't have to worry about changes in privacy policies, terms of use, or algorithms that could limit the reach of your content.
Data security
With third-party platforms, your data and that of your customers facebook data are under the care of another company. With your own website, you can ensure that your data is secure and under your control.
Better user experience
A well-designed website can provide a superior browsing experience, with pages that load quickly and a layout that adapts to different devices.
SEO Opportunity
Unlike social networks, where content is indexed and presented in a limited way, a website allows for a complete SEO strategy, helping to improve your visibility in search engines.
website creation or optimization
Possibility of integration with other platforms
Having a website doesn’t mean abandoning social media. On the contrary, you can integrate it into your website, creating a central hub of content that strengthens your online presence.
When renting a home becomes a problem: the vulnerability of third-party platforms
X’s situation in Brazil highlights the vulnerability of relying solely on third-party platforms. In X’s case, the lack of a legal representative in the country led to the suspension of its operations, leaving users with their hands tied.
This is similar to living in a rented house and being suddenly evicted without warning. You can invest time and resources into building your presence on a platform, but if that platform is taken away from you, all your hard work could be lost.
Additionally, third-party platforms like X are subject to constant changes to their policies and algorithms. These changes can reduce the reach of your posts, limit their visibility, or even result in bans, as has been the case for influencers who have unintentionally violated the rules of these platforms.
Real-life examples of problems with “rented houses”
One of Brazil's best-known influencers, Virgínia Fonseca, had her account permanently banned from TikTok . The same happened to Karoline Lima, who was taken by surprise with the deactivation of her Instagram account .
These are clear examples of how, on third-party platforms, you are always subject to rules that can change without notice. Imagine having thousands or even millions of followers and suddenly losing everything because of a change in the rules.
Another example is the change in algorithms on networks like Instagram and Facebook, which often frustrate brands by limiting the organic reach of their posts, forcing them to pay for ads to reach the audience they have already acquired.
Why invest in your own website?
If you’re still building your digital presence exclusively on third-party platforms, it’s time to reconsider your strategy.