Use social media icons to increase your followers

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However, if you wish, you can make it more sophisticated.

Consider using dotted lines to trace the path from your exit popup header to the body copy to the call to action . The lines will guide your visitor from one important element to the next, just like reading a page of text.

Animations like those available in the Hello Bar can also be extremely useful.

You can make the exit popup slide from one edge of the screen. You can also use a wiggling CTA button to grab the visitor's attention.

While too much animation will likely irritate your potential customers, using subtle animation can draw attention to your offer and keep visitors focused. This is especially important on buy weight loss leads mobile devices, where screen space is limited and every element needs to be considered.

Social media has become an integral part of selling any product or service. When you integrate social media into your website or blog, you create a sphere of influence for your brand.

Remember that website visits aren’t the only traffic you need to worry about. You want people to like your Facebook page, read your tweets, and check out your latest Instagram posts. They need to become part of your community.

To increase your followers and reach a wider audience, use exit popups to promote your social platforms. Which one(s) do you use most often? Which ones are the best at driving traffic back to your site?

The great thing about social media icons is that (almost) everyone recognizes them. They're like the Google or Apple logo - almost everyone understands them.

And that's good for your brand.

People don't often look for ways to follow companies on social media. They do follow brands, but only when they are specifically invited to do so.

Maybe you're having trouble attracting Twitter followers , or maybe your Instagram account isn't getting as much engagement as you'd like. Your exit intent popup can help.

In the pop-up, specifically ask visitors to follow you on Twitter, like you on Facebook, or perform some other specific action. That way, all they have to do is click to fulfill the social contract.

If you tell them what they'll get out of the deal—such as special offers or expert advice—you'll hook them even faster.

15. Assume closure
Confidence is an important part of marketing. But it is not the only one.

In sales, when you assume closing, you enter every conversation with the assumption that your prospect will inevitably buy your product. You can do the same with your website.

Many marketers believe that "assuming closure" is an overdose of confidence and overconfidence. Nothing could be further from the truth.

Instead, assuming closure means believing that you have done the research necessary to present your target client with an offer they can't refuse. This has nothing to do with you and everything to do with the prospect.

Go back to your buyer personas. What do you know about each member of your target audience? What makes them unique?

Review any data you've collected over the years. Look at purchasing patterns, seasonality, CTA copy, and other variables that may impact conversions.

If you're armed with enough knowledge, you can take a stand. Create exit popups with the assumption that more people will convert than not.

16. Use a compelling call to action
The call to action (CTA) is perhaps the most important part of any exit intent popup. Without a call to action , your visitors won't know what to do next.

A call to action statement defines exactly what you want the visitor to do after reading your copy. You will use different CTAs depending on what action you want them to take.

Below are some common calls to action that will help encourage people to sign up for your email list using a lead magnet:

Download my free eBook now!
Yes, I want my free ebook
Register me to receive a free ebook
Give me my e-book
You can see that this is all written in the first person. You don't have to do it that way, but it can make the copy feel more intimate.

What if you're asking people to buy your most popular product? Your call to action might look something like this:

Yes, I want 15% off new shoes!
Buy
Check out our selection of shoes
Don't try to be clever here. You don't want to confuse your reader or leave any doubt about what you're asking visitors to do.

Ideally, your call to action will be on a button. You've seen them all over the internet.

A button creates an almost tactile experience between a visitor and your site. A button may be two-dimensional, but it feels more intuitive than simply clicking on a text link.