off-page ranking factors
Off-page ranking factors are the factors over which the owner of a website has no direct influence . These external factors naturally include the subgroup of backlinks , which can be further divided into several specific factors. The ranking factor "links" is precisely what made Google so big, as on-page factors alone did not lead to the best results and other external factors had to be taken into account. In addition to links, factors such as social signals , trust or other personalized signals such as the user's country of origin also fall under this category.
Abusive factors
In addition to the factors that can have a positive influence on the search engine ranking, there are also various techniques that can have a negative impact on the ranking of a website . These factors were not initially planned, but after a certain time had to be addressed by the search engine operators because they had been misused for too long. These include:
various black hat techniques
spam
Cloaking and some others that now lead to ranking penalties by search engine operators
These techniques or abusive factors affect various subgroups macedonia mobile numbers list such as the content, the HTML code or the links.
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The areas of the SEO periodic table
The periodic table is also divided into 10 areas, which we would like to briefly introduce here:
Content
The content area includes elements such as “quality”, “research”, “answers”, “depth”, “keywords”, “freshness” and “multimedia”. Here it becomes clear that the quality of the text and the previous research, as well as the use of relevant keywords and images and videos, and the timeliness of the posts all play a role. With content, you can still build and maintain relevant rankings today.