Think critically about form length

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To choose the perfect shape length, you'll have to walk a bit of a tightrope.

A short form will result in more email signups. This is obviously a good thing. However, you will get a lot of leads that will never turn into customers.

When you ask for more information from your website visitors, you will get fewer signups. But don't despair, because your leads will be much more qualified.

Only high-quality leads and people cpa email list who are seriously interested in your product or service will fill out the 10 form fields. They won’t become customers right away, but they are more likely to convert on subsequent offers.

18. Present yourself as an authority
If you want more leads, you need potential customers who find you trustworthy. There are many ways to position yourself as an authority in your industry.

For example, you can list any degrees or certifications you have or the number of clients you have worked with. Mention any major brands that have hired you for your services or mention that you have written for major publications.

19. Optimize lead capture forms for mobile users
Since a significant portion of website traffic comes from smartphones, it is essential to optimize lead capture forms for smartphone and tablet users.

Many website visitors access content on the go, so your forms should be responsive and easy to fill out on smaller screens.

Use larger touch buttons, minimize the number of fields, and use autofill where possible. Consider using mobile-friendly features like click-to-call buttons or social media logins to simplify the process.

By making your forms mobile-friendly, you will be more effective in capturing leads from the growing segment of mobile users. This can significantly increase your form conversion rates and expand your potential customer base.

The Ultimate Lead Capture Form Checklist
We've covered a lot of ground, so we want to give you a handy checklist you can follow when developing your own lead capture forms.

Strong headline
Key points that highlight the benefits of your offer
Great picture, video or other suitable media choice
Conversion-focused form design
The urgency and trust factor
Excellent copywriting
Ideal shape Length
Amazing lead magnet
Social proof
Reviews
Status of power
Visible privacy policy
Feel free to bookmark this page or print out the checklist for frequent reference.

Amazing Lead Capture Form Examples
Let's look at some examples of lead capture forms that work. We want to show you how two forms with completely different styles can generate tons of leads.

First, take a look at Hubspot's pop-up.

Amazing Lead Capture Form Examples

Seems pretty simple, right? Because it can be. The headline invites the reader to join 215,000 subscribers. That’s an insane number. The text below describes exactly how the user will benefit from subscribing.

For an example of the complete opposite, check out SalesForce's Landing Page and Lead Capture Form:

Amazing Lead Capture Form Examples

You can see trust badges, an attractive image, bullet points, and an intriguing headline. Plus, there are many more form fields. SalesForce wants to qualify its leads from the start.

Frequently asked questions
Q1: What are multi-step lead capture forms?

Instead of displaying input fields on a single page, multi-step lead capture forms break them up into multiple sections. They make it easier for prospects to fill out fields without overwhelming them.

A multi-step lead capture form typically displays a progress bar at the top of the form that indicates how many more sections the user needs to complete.

Q2: How can I reduce the number of abandonments on lead capture pages?

Here are professional ways to reduce lead capture page form abandonment.

Avoid using cluttered lead capture forms with too many fields. Keep them as simple and short as possible.
Optimize lead capture forms for mobile, tablet, and other devices.
Provide clear incentives and strategically placed calls to action in the form of lead generation.
Improve the loading speed of your lead generation form pages.
Use multi-step or multi-page forms to break up long lead capture forms into smaller sections.
Q3: How can I use A/B testing to improve lead capture form conversion?