Remove doubts by being open

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One of the reasons people hesitate to share their email addresses is the fear of receiving frequent, off-topic spam messages.

You can get more signups by eliminating this hesitation. How can you do this?

Be clear about what they can expect from your emails and how often you will send them. Mentioning the frequency of sending allows people to decide whether they want to receive your emails. It will also alleviate concerns about email spam.

You should also mention that they can crypto email list unsubscribe at any time, no questions asked. This makes it even easier for them to decide whether to share their contact information, helping you generate more email leads.

If you offer a free trial or ask people to create a free account, then mentioning that no credit card information is required is a good idea.

6. Create a sense of urgency or scarcity
The best opt-in forms create a sense of urgency or scarcity to motivate people to take action quickly.

While standard lead generation forms work well, offering a limited-time incentive or creating a sense of scarcity is more effective.

So how do you create a sense of urgency or scarcity?

Here are some ways:

Give people limited-time offers that will expire soon. This could be anything from an instant discount that is valid for 15 minutes to an offer that lasts for several days.
Use a countdown timer to re-emphasize the need for quick action.
Limit registrations for your online events or webinars and specify how many seats are available to create scarcity and exclusivity.
Offer incentives to those who register for the event in advance.
Use words like “limited time,” “last chance,” and others to create a sense of urgency.
Check out this example of a webinar registration landing page that uses a countdown timer to create a sense of urgency. The “Reserve your seat” CTA also creates the impression that seats may not be available until later, creating a sense of scarcity.

An example of a sense of urgency from Workhuman

Image via Worker

8 Strategies for Generating Email Leads
Here are some expert tactics you should consider for email lead generation. Use a combination of them and see which ones work best for your business.

1. Add a subscription form to your website
One of the most common email lead generation strategies is to add signup forms to your website to convert site visitors into leads .

You can place them in your site's header or footer, sidebars, or anywhere on the page without disrupting the main content. You can even use multiple CTA buttons on a page to encourage site visitors to sign up.

Check out this example from the Hello Bar homepage, where a small CTA is placed at the top of the page. The top banner also has a shape, and the main navigation menu has a “Get Started” button.

Example of a standard subscription form

Image via Hello Bar

The top CTA banner is visible on all web pages, constantly reminding site visitors to take the desired action.

2. Use pop-ups for unexpected offers and promotions
While some email forms remain on the page forever, pop-ups appear after a while and surprise site visitors with an offer.

They typically appear in the center of the screen and cover the main content. While this may seem like an intrusive method of generating email leads, with the right timing and offer, you can make it useful for your site visitors.

Pop-ups can be triggered based on the time a visitor spends on the site, specific user actions such as scrolling a certain part of the page, or other triggers. You will need to experiment with different options and determine the best trigger option for your pop-ups.

Since pop-ups interfere with visitors' ability to browse your site, it's important to provide them with enough information to keep them interested rather than annoying.

The best email lead generation popups offer a deal or incentive to capture and convert leads . Here are some examples:

A fixed discount on the next purchase for those who subscribe to your newsletter.
A limited time offer for people to sign up for your newsletter, join your membership program, or buy something from your site.
Access to free content or tools in exchange for providing email information.
Think about what your target audience values ​​most and create a compelling offer that is likely to entice them. Use it in pop-ups to turn casual site visitors into real business leads.

Here's an example of a surprise pop-up offer that gives people a great discount on the company's all-access membership program. The words "spring sale" make it seem like the offer is limited-time, creating a sense of urgency.

What's more, the pop-up briefly lists the various benefits of joining the program, giving people enough reason to take advantage of the offer immediately.