What is Ambient Marketing and how does it benefit your business?

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Today, the business world is going through a time when there are many brands offering very similar products or services. In such a globalized world where all companies work every day to differentiate themselves, marketing strategies play a very important role.

Part of the annual budget of companies is directed towards advertising actions that connect and attract the consumer. Although it is true that the digital medium is becoming more important every day, the truth is that everything counts and there are other strategies that must be integrated into communication.

We are talking about guerrilla marketing , which uses less conventional advertising techniques that try to surprise the consumer. The most popular is Street Marketing, but have you heard of Ambient Marketing?


You may also be interested in: Sensory marketing and how to reach the consumer through the senses

What is Ambient Marketing?
It is a strategy based on carrying out highly visual actions cambodia number data by transforming urban spaces as a medium, using creativity and ingenuity and generating a great brand impact. The great advantage of this action is that it escapes advertising saturation and goes viral quickly.



Street Marketing vs Ambient Marketing
One of the main questions that may arise is what the difference is between both guerrilla marketing strategies and, the truth is, the line that separates them is very thin.

The main difference is that Street Marketing is focused on specific advertising campaigns in a public space, while Ambient Marketing seeks to position the brand using urban elements that are simply tuned .

Furthermore, street marketing seeks direct interaction with the public, which makes it a more intrusive technique ; and the other strategy simply seeks to become part of the environment and the interaction is more indirect.



How does Ambient Marketing benefit your business?
If you are considering using guerrilla marketing for your brand, you will surely be interested in knowing what benefits there are to implementing this type of strategy in your company:



The impact
Although they are part of the environment, these types of techniques are precisely intended to impact the public, but not to directly interact with them. The goal is to surprise passers-by.