Yoast, the Wordpress plugin to improve your organic positioning on Google

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A company website must be visible in order to reach a wider audience and increase its number of clients. The main way to make it visible online is by making it appear as the first option in a Google search . In addition, we must take into account the data: the first result gets 50% of the visits and the one in second position 39%.

Many websites are hosted on Wordpress . This CMS (content management system) provides tools, extensions and plugins that help with organic positioning , as well as complete site management. One of the most relevant is SEO by Yoast.


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First of all, we need to install this plugin . To do this, enter "Yoast SEO" in the Wordpress admin search box and download it. Once it's ready, we'll get to know the tool in depth, which will guide us to achieve our goal: being Google's first choice.

How to use SEO Yoast
Below we explain a basic guide to using Yoast SEO correctly .

Choosing keywords
When we decide to address a topic on our website, we must first kenya number data do a keyword search using Google Adwords to find out the keywords most used by Internet users on the subject. When we find out the results, we will go to the bottom of the Yoast plugin and write them in the "General" tab and in the "main keyword" section.

SEO Title Definition
This is the highlighted title that will appear on Google. Therefore, it is important to choose the right phrase. Another point to note is that the keyword(s) that we have chosen above must be included. You can use up to 51 characters; if you use more, Google will penalize you in terms of SEO.

Develop the meta description
Just like in the title, keywords should be included in the meta description to improve positioning. In this case, you have up to 151 characters to make a brief description of what the post is going to be about. Search engines will also penalize the entry if this number is exceeded. The meta description will be the text that appears on Google, so it has to be attractive to the reader.

Write the article
The text is the best opportunity to improve SEO positioning , since it is the part that search engines reward or penalize the most. In addition, users will read your website if you have created interesting and attractive content . The post must be in line with the chosen keywords, the title and the meta description. Keep in mind that writings that repeat the same words, sentences of more than 25 words and paragraphs that are too long are penalized.

The best thing about this plugin is that it is very intuitive . It has a traffic light that turns red if your SEO is going to be penalized, yellow if it can be improved, or green if the search engines reward you and move your entry up the list of results.