The iPhone product includes not only hardware but also software in the

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What tasks does the marketing mix perform?
Marketing mix, also known as marketing complex, is important in creating a diversified approach to marketing efforts so that companies can analyze and optimize each aspect of their operations in a more comprehensive manner. This approach helps to increase sales, strengthen market positions, and control the scaling of the company.

4P marketing mix model
This is one of the most famous models of the 4P marketing mix developed by marketing professor Edmund Jerome McCarthy back in the 1960s. The elements of the model in marketing are the key components that determine the successful promotion of a product or service.

1P – Product
A product refers not only to the product or service itself, but also to all the details associated with it, from its development and quality to packaging design and after-sales service.

Example: Apple develops and produces mobile devices such panama telegram data as the iPhone. form of the iOS operating system, an ecosystem of applications, and iCloud services. In addition, Apple pays special attention to design and build quality, which makes their products attractive to the target audience.

2P – Price
Determining the pricing strategy, choosing pricing methods, and creating a system of discounts and bonuses for clients.

Example: Starbucks sets prices for its coffee drinks based on various factors, including the cost of ingredients, the competitive environment, demand, and the standard of living in different regions. For example, coffee prices at Starbucks restaurants may be higher than at the average coffee shop, but customers are willing to pay for the unique experience, quality, and Starbucks brand.

3P – Place
These are points of sale, or distribution, the organization of distribution of goods from the place of production to the end consumer, including distribution channels, transportation and storage conditions.

Example: Coca-Cola Company uses various distribution channels to distribute its products including supermarkets, restaurants, kiosks, vending machines, etc. Due to its wide distribution network, Coca-Cola drinks are available almost everywhere, which enables the company to penetrate various market segments and meet the needs of customers.

4P – Promotion