Get creative with your preheader text

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Email marketing is often effective, but if the open rate is low, you will not get the results you want. If you feel that email marketing is not working, it is a good idea to use an email distribution system or compile email open rates.

Of course, our email distribution service, " arara Message ," can provide the effectiveness measurement functions for obtaining the open rate of HTML emails and the click rate of URLs in email marketing. If you are having trouble with email marketing, please consider introducing Arara Message!







To make readers want to read more, it's a marketing list of senior homes good idea to devise a preheader text for your email newsletter. A preheader is a short piece of text that appears under the subject line of each email in the inbox of an email app. Preheader text is smaller than the subject line and has low visibility, but it can supplement information that cannot be conveyed by the subject line alone. It is an important factor in determining whether a recipient who is interested in the subject line will open the email.

You can freely set the preheader text. If you do not set it, the opening sentence of the email and the alternative text of the image will be displayed. It is more effective to succinctly convey the appeal you want to appeal to the email newsletter than to display the greeting at the beginning of the email in the preheader.

You can easily edit the preheader text using email delivery tools. The number of characters and layout displayed in the preheader are fixed, so you can devise a way to make the message you want to convey stand out.



5. Review your email list
To increase the open rate of your e-mail newsletter, it is important to send it to people who are likely to open it, that is, people who are highly interested in your products or services. Users feel stressed when they receive information that is not useful to them in the e-mail newsletter, and will not open it if there is little useful information. It is important to carefully examine your distribution list, divide it into segments, and send it to targeted recipients according to the content of the e-mail newsletter.

For example, e-mail newsletters introducing regional services or senior benefits will have a higher open rate if they are targeted by user attributes and sent to a limited number of recipients. Some
e-mail newsletter subscribers were initially interested but have since lost interest. Some may also have set their e-mail newsletter as spam and left it alone. After sending the e-mail newsletter, it is a good idea to verify its effectiveness and consider stopping delivery to people who have not taken any action in the long term.