Events and snippets

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If you are holding any event, then an extended description will be very useful. For correct display in search results, it is necessary to add micro-markup to the html code of the page.

Schema.org serves as a basic dictionary that is easily accepted by Google and Yandex.

The extended event snippet includes school principals email list additional information fields with quick links for navigation: date, name and location.

Adding a Business to Google Maps

Google can automatically detect your business and include it in its maps. Microdata makes this process easier.

Every business has an address, name, URL, and phone number. This information can be included in a snippet using microdata, microformats, or RDF. Google recognizes company properties inherited from the hCard microformat.


The same property name can be used for microdata, microformats, and RDF. If the property names for microdata/RDF and microformats are different, the property name for microformats is put in brackets. Note that the characteristics in bold are considered mandatory.

Setting up a snippet in Yandex
Micro-markup will help preserve the meaning and keywords when a search robot recognizes a snippet. No special skills are required to create it. You need to understand the basic provisions of HTML and nothing more. The Yandex markup validator will generate the code. To do this, you need to specify the site and the type of data: address, phone number, etc.

Setting up a snippet in Yandex

4 steps to set up a snippet for Yandex
If the PS does not pay attention to the description, then create an attractive text. Its size should not exceed 240 characters. Insert the keys into it.

Add your site to Yandex.Webmaster.

Enter the following information: region, products and prices, quick links.

Include descriptions of products and services in the YML file. You can do this through the "Sources" tab in the "Turbo pages" section of Yandex.Webmaster. The YML file is used to upload products to Yandex.Market.

Setting up a snippet is not the easiest task. You need to remember about the keys, personal benefit and benefit for clients. However, in return you will get good traffic and high positions in search results.

First, create a description and then study the rest of the details. After some time, you will definitely learn how to set up a snippet.