Features of promo pages

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Using colors that immediately catch the eye of the visitor. The background of the page is usually neutral, and all other elements are characterized by a combination of different shades to draw attention to the advertised product.

The structure is characterized by a free format of implementation. Compared to a corporate site, where a strict order of information blocks is adopted, this rule may not be applied on promo pages.

Such a site has few sections or none at us companies board of directors email list all.

The promo resource uses interactive design. Its idea is that the elements contribute to the desire of people to spend more time on the site. Interesting surveys, information about profitable promotions and online games effectively cope with this task.

When developing a promo site, there are usually no serious requirements for functionality. Its implementation may vary, depending on how long the resource will operate, how the company intends to position itself, and what the product's theme is. If the information on the website will only be relevant for two or three months, then the customer does not need to spend money on creating complex functionality. With long-term use of the resource, high-quality solutions will prove useful, and their features are determined depending on the promoted object.

For example, when promoting smartphones on a promo site, you should make a button that you can click to download a software update or a ringtone. When advertising laptops, make active links to computer repair services, etc.

Creating a promotional website is not a mandatory condition for doing business online. There are other ways to promote products or events. However, advertising, for example, a good movie that is shown in cinemas, or a new perfume from a famous brand is always accompanied by information on posters.

A promotional resource works no less effectively than a movie poster and always attracts the attention of Internet users. And if you intend to interest the maximum number of potential clients, then developing a site of this type is simply necessary.


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Let's look at the key design characteristics when creating a promotional site and the actions that need to be taken to generate interest among visitors:

Usage

The main design feature is the tasks that the promo resource faces. It is useful when the company already has a website with products, an order form and other elements necessary for communication with the audience. In this case, the goal of the pages is to tell about the product and evoke feelings in the visitor.

A promo site can also function as a separate website for an organization. On it, the presentation is of primary importance. The resource contains a link to the main website, and the emphasis is on a detailed description of the product, service, event, and the visitor performing the desired action.