A Waterfall Marketing Approach

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The one gripe about using Waterfall for software development was the lack of movement around timeframes and budgets. If a project is quoted using Waterfall and then shit hits the fan, the developer loses out.

To avoid this, developers on Reddit have some suggestions:

Pad any estimates. Double (or triple) them depending on how long the project will take and how much uncertainty you think there will be when it gets off the ground
Stay strong and say no to scope creep. The developers suggest setting up an "ice box" to store any additional asks from the client so they don't fall through the cracks—but you don't do them for free either. Then, you can discuss the extras stored in the "ice box" once the major work is out of the way and see if they have any extra budget to pay for them
Try to get feedback before the final stages. If you can, do mini-project releases at major milestones to show to the client or test out the code. This will help catch any snagging issues and make sure everything is on track
TL;DR Waterfall is perfect for iterative projects with a linear software development process. Just make sure to build a plan with enough padding to keep you safe from timeline blowouts or scope creep!

Waterfall Methodology for Sales Project Management
Most Google searches about Waterfall Methodology will talk panama telegram data about software development, but the method can also be used to close deals.

Any deal in your sales pipeline will follow a similar journey: a lead turns into a prospect, you nurture them, jump on a few phone calls, perhaps do a demo, and then get the contract signed. So, your sales process can be plotted onto a Waterfall Gantt chart:

Example of a simple sales pipeline - Waterfall Methodology for Sales Project Management
This is perfect if multiple reps are working on one deal. Everyone can keep up to date with different projects and how a deal is progressing by just clicking on the Gantt chart.

Waterfall is also ideal for onboarding new sales reps. Everything is mapped out on a chart, so they can see how each phase progresses and how long each part of the deal should take. It's a great way to get them used to your process and selling like the rest of your team!

Waterfall is also another great fit for larger marketing projects.

It can create repeatable processes, so it's perfect for more complex projects. We're talking about product launches or important social media campaigns that require weeks/months of work with multiple stakeholders.