What remains is the sober realization that the owners of many top clubs have apparently lost all connection to their fan base, their community. Why did it not occur to them to involve their most important brand ambassadors in such a capital decision? It is just too bad that FIFA and UEFA are also not credible as "saviors of football" and promoters asia rcs data of solidarity, as they too have long indulged in the principle of "billions before attitude". Now there is a breather, fortunately. how much brand value the gloriously failed football putschists ultimately destroy. In any case, Liverpool has immediately lost its first sponsor, the luxury watch manufacturer Tribus. No wonder - fans can safely do without a "Champions Edition" watch of arrogance and betrayal.
In all cases, I see Kahneman's "WYSIATI" (what you see is all there is) at work. This means that the presentation of some possibilities blocks the view of other, not mentioned, bold ideas.
Dove continues to write the story of “real beauty” and changes the world
An idea like "Real Beauty" could never be conceived in a communications sub-department. It would probably never see the light of day or languish in a bubble on one of the social channels.
Dove was already authentically convincing when “purpose” was not yet a trend
But “Real Beauty” also catapults the trend topic of “purpose” far beyond corporate performance and, as an expression of real attitude, is not a promotional gimmick, but an arrow in the quiver of those who have committed themselves to the “long game” in terms of brand strategy.