Target email campaigns to each unique profile and pain point

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Develop marketing that rejects the initial wave of non-ideal clients. For example, don’t say: “We help entrepreneurs develop key business skills.” This appeals to wayyyy too many people.

Instead, say: “We help bootstrapped startup founders develop key marketing skills to launch their business.”

This tells real estate, finance, and XYZ-non-tech entrepreneurs that your program is not for them. It also highlights what you help startup founders with—getting their brand out there.

When non-ideals get through the marketing panama telegram data gauntlet, just say: “Sorry, we serve X type of client with Z pain points.” When you say, “I don’t think we offer the coaching services you need,” people will remember you. And they’ll like you. Transparency does that.

Turning down business tells them who your ideal client actually is, which builds trust and leads to referrals with people in their network who match your ICP—all while saving yourself one giant headache.

Final Thoughts: How to Use Your Ideal Client Profile in Your Coaching Business
Your ideal client profile was never meant to be created and then abandoned. This hard-won client knowledge is intended to guide your business decisions in marketing, sales, and beyond.

Now you can:

Choose language and angles for your website that show you (1) understand their challenges and (2) can help
Craft posts on socials that engage ideal clients where they are, how they are
Discover new marketing channels (their trusted sources) to reach more ideal clients
Adjust your services to better accommodate and serve ideal clients
And so much more.