Selling goods in the B2B segment

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A sales funnel for B2B products may have the following stages and look something like this:

Lead Generation:
Example: A company uses marketing strategies such as email newsletters, trade shows, trade shows, or prospecting through professional networks to reach potential customers and obtain contact information.
Lead Qualification:
Example: Sales or marketing analyzes the leads collected and determines how well they fit the Ideal Customer Profile (ICP). This may include factors such as company size, budget, industry, and needs.
Funnel Advancement:
Example: Qualified leads are passed on to sales professionals for deeper kenya email list engagement. This stage involves more in-depth conversations, product presentations, or product information.
Request for Proposal (RFP):
Example: A potential client requests a formal proposal (RFP), describing their requirements and expectations from a product or service.
Proposal Submission:
Example: A company provides a potential client with a formal proposal that includes specifications, prices, deadlines, and other important details.
Negotiations:
Example: At this stage, the client may make changes to the proposal, suggest alternatives, or discuss agreements and deadlines.
Closing:
Example: When the customer accepts the offer and is ready to enter into a contract, the transaction is completed and the goods are delivered.
Delivery and Installation:
Example: A company delivers a product and, if necessary, installs or implements it.
Training and Support:
Example: A company provides training and support to a customer on how to use a product or service.