Answer a Question They Asked Online

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The trickiest part about cold emails is that they can feel quite cold. Generic. If your lead receives a dozen cold emails daily, yours might blend in—even if you researched and personalized it to perfection.

The antidote? Answering a burning question your panama telegram data lead recently asked on social media like LinkedIn or X (Twitter) or an industry forum. It doesn’t get more personalized and relevant than that.

Example:

Hey [first name],

Saw your question about [topic] on [platform]. We’ve recently discussed this issue internally, so here are some tips that might help you:

[Add a few bullet points with direct advice or answers to that question/issue.]

Here’s an [article/video/resource] with more on this. Let me know if this works for you.

Cheers,

[Your name]
Why this works: You’re fully focusing on serving the lead rather than fulfilling your own needs. As an option, you can add a sentence to recap your original CTA. If you’ve given them in-depth advice they couldn’t easily get elsewhere, they might realize you and your company could do much more for them and gladly jump on that call.

4. Send Them a Customer Success Story
Let’s say your lead saw and read your cold email—not just once but multiple times—because they do need exactly what you’re offering.