One gets the impression that the executive floors of the big media companies are now occupied by managers readers away from print. Of course, the sign next to their office door doesn't say "print killer". It might say "digital transformation". Where money is burned on a large scale without being disturbed. Even the last thinking person, i.e. reading person, should notice that not only economic substance is being lost here, but also cultural substance. Printed paper, which was the france rcs data beginning of literacy over 500 years ago, in other words the rise of enlightened, independent thinking people.
In addition, it is becoming increasingly clear that online commerce, which has increased significantly during the Corona pandemic, is more than just a short-term trend. The Internet - with all its advantages - has become an even more important part of society and our everyday lives.
Targeted marketing is essential to the business activities of small businesses around the world that are still struggling with the effects of the pandemic. Nevertheless, the future of this important tool is under threat.